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In 1981, Green Mountain Coffee Roasters hung its shingle on the front of a small café in Waitsfield, Vermont. This café roasted coffee on the premises and formed the base of operations for what was to become one of the nation's leading specialty coffee companies.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR maintains two business units: the Specialty Coffee Business Unit, which includes the Green Mountain Coffee® and Tully’s Coffee® brands, and the Keurig Business Unit. The Company employs a combined total of over 1,400 employees.
For over 25 years, we have been on a deliberate journey to create and sustain a values-driven company that views profit as a means to achieve a higher purpose.
Through our business, we hope to inspire others to view business as a partner, and positive change agent, in the global effort to create long-term solutions and sustainability for people and ecosystems worldwide. We aspire to behave in a way that everyone we interact with is better off for having known us. That is, every stakeholder will have the “ultimate coffee experience” not only in the quality of our coffee and services but in the quality of our relationships and the way we do business.
We work to achieve this goal by integrating our values with our business operations and allocating 5& of our pre-tax earnings to social and environmental causes, focusing on our Company Purpose and Principles in business operations. We are motivated to achieve success because the more profitable we are, the more good we can do in the world.
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